Sweet product warranty

Here's the amusing warranty from my new Skullcandy headphones I bought for running today.  I didn't see this until I got home, but now I'm confident I made a great choice.

LIMITED LIFETIME PRODUCT WARRANTY - Skullcandy is proud to provide the best product warranty in the industry.  If this product should fail in your lifetime, we will replace it at no charge.  If the product is damaged by aggressive music listeners sliding a rail, sliding down the emergency ramp of your aircraft, slammed in your locker, slammed in your car door, run over by a car, running into a wall, getting run out of town, mountain biking, road biking, sky diving, beating your boyfriend unmercifully, getting beat down by the man, blown up in an accidental experimentation with flammable substances, or damaged in any other every day experience, it means you are living your life the way we want our product used!  In these, or in any other damaging events, we will replace the product for a 50% discount from retail.  Love Skullcandy.

It's very cool when a company stands by its products, hopefully these will last longer than my last pair.  I do find it very interesting that a company can get away with writing "beating your boyfriend unmercifully".  Imagine the uproar if they switched boy with girl?